Addicted to Caffeine
The live launch of Caffeine, Google's new new web indexing system has been announced.
So what does this mean for the owners of web content and SEO copywriters? Not much. The game is the same, it just got much faster. There will just be more competition for those ever valuable top 10 spots though.
Users searching for breaking news or live events, however, will get much more relevant links towards the top of their Google search. Mike Cutts, the Google guru who made the announcement, said, "Fundamentally the change is as soon as a document gets crawled, boom, it gets indexed. This essentially makes the entire index closer to real time."
As for social media: when asked if "you could now, for example, look at Facebook’s open social graph or whatever it’s called, see all the Likes for a particular page and associate those Likes with that page," Cutts replied, "If that page were public, then you could." Which, if I'm hearing things correctly is Google saying, "Thanks for all the data Facebook, this is going to really help with our indexing."
